Archive campaign

Selecting this option will permanently delete your campaign. 

Automated campaigns

These are campaigns that are created as part of an automation once launched. Note: such campaigns don’t need to be launched as independent campaigns in order to work in an automation.  

Awaiting approval

Where admins approve or reject campaigns. Read more to find out how to set up an approval system for campaign sends.

Canned responses

The section of the campaign builder for P2P campaigns where you can add one or more pre-written responses that users have the option to use when replying to recipients.

Close campaign

This gives you the ability to end campaigns so that users no longer have the option to reply to recipients or make phone calls.

Content

The section of the campaign builder where you draft the content of your message.

Email

This might be any communication sent via email through Movement, it could be a particular action or a more general communication, for example, a newsletter or update. 

From

The section of the campaign builder for email sends where you select the sender name and email address that will appear when the email arrives into recipients’ inboxes. 

Goal

Goals allow you to group campaigns which all have the same overarching objective. Each goal can contain milestones, which are steps towards the overall goal. For example, you might have a goal of ‘attend picket line’ with milestones of ‘respond to an indicative ballot’ and ‘vote yes to strike action’.

Goals - tab

In this tab, you can see your goals, which campaigns are associated with each goal, and how many people have completed the goal. 

Peer to peer conversations

Conversation campaigns allow replies to be sent and received between peers, for example a volunteer organiser and a member. Within Movement this campaign is called a ‘conversation campaign’ but we may refer to these externally or within support articles as ‘peer to peer conversations’ as we lean into technical, descriptive language. We may abbreviate this to ‘P2P’ only after introducing the full term.

Phone

A phone calling campaign is where you chat to members and supporters over the phone. When lots of calls are happening with multiple volunteers taking part, we refer to this as a phone bank or phone banking campaign. 

Preview

The section of the campaign builder where you can preview what the campaign will look like with a member’s details included, send sample messages to your colleagues, and send or schedule the send the campaign.

Refresh audience

For launched, ongoing campaigns, you have the ability to refresh audiences to make sure they are current and accurate. This is particularly useful for phone campaigns. 

Script & questions

The section of the campaign builder for phone and survey campaigns where you can create logic-based interactive scripts that head down multiple branches. 

Settings

The section of the campaign builder where you can modify the settings of your campaign.

SMS

When referring to text messaging, we lean into the technical term, SMS because this avoids confusion where ‘text’ can have multiple meanings and it is a more global term, being a cognate across many languages.

Subject

The section of the campaign builder for email sends where you can write your subject line and an optional slug that will be the first thing the recipient sees in their inbox. 

To

The section of the campaign builder where you select the audience you wish to send the campaign to. 

Users

The section of the campaign builder for P2P sends where you determine which groups in your organisation can take part in the campaign. By default, anyone who's a user within your tier of organisation has access to this campaign. If you need users at different tiers to have access, you can add them to user groups, and grant these user groups access above.

WhatsApp message

When referring to WhatsApp communications, we use message rather than text. We refer to a WhatsApp message and WhatsApp messaging. We do not refer to a WhatsApp text or WhatsApp texting as this does not match colloquial language around WhatsApp communications.